Wahoo announces free delivery, improved B2B site and enhanced support

Wahoo Fitness has announced a series of initiatives designed to improve UK retailer sales and customer service. These coincide with the roll-out of a GoPro x Wahoo ELEMNT Bike Computer integration.

The new initiatives include:

• Free shipping: Starting June 2nd, 2024, Wahoo is offering free shipping on all orders made via the Wahoo B2B website, a move aimed at benefiting dealers. (Previously, shipping costs were £15 for orders below £750, and free above this price.) This new approach is aimed at providing greater convenience and cost savings for retail partners and customers.
• Revamped B2B website: In response to feedback from key retail partners, Ben Keenan, UK Country Manager for Wahoo, has spearheaded an overhaul of the Wahoo B2B website. The new site is designed to be more intuitive, making navigation simpler and order processing faster. This improvement allows Wahoo’s retail partners to spend more time with customers and less time on administrative tasks.
• Buy-In window: exclusive offers available on the Wahoo B2B website between June 4th and June 14th. This offer is across most products including: KICKR, KICKR BIKE, KICKR BIKE SHIFT, KICKR HEADWIND, ELEMNT BOLT, ELEMNT ROAM and the SPEEDPLAY range.
• UK sales leadership: Bruce Sandell, Wahoo’s Head of Global Partnerships, has taken on responsibility for the UK sales team and strategy, working with UK Country Manager Ben Keenan, and Reece Pringle, North UK Territory Brand Manager. This aims to strengthen the team in a key growth territory for Wahoo.
• New sales support initiatives: these include enhanced Wahoo product training programs, exclusive early access product previews and increased marketing resources.

Bruce Sandell, Head of Global Partnerships at Wahoo Fitness, said “I am delighted to be taking on this new responsibility, working with our very talented team.

“Wahoo is committed to providing exceptional support to our retail partners and these new initiatives reflect our dedication to enhancing their experience with us, ensuring they have the very best tools, sales and marketing support to succeed.”