ACTIVE blog: Unlock the Full Potential of Your Event with ACTIVE’s Performance-Based Marketing Solutions

Discover how ACTIVE’s performance-based marketing solutions can revolutionize your event’s visibility and registrations, offering a tailored, results-driven approach that guarantees your event’s success.

In the dynamic world of event organization, achieving visibility and driving registrations can often feel like an uphill battle. With the advertising landscape evolving at a breakneck pace, it’s crucial to stay ahead of the curve to not only reach but also engage your target audience effectively. This is where ACTIVE comes into play, offering a comprehensive suite of digital marketing services tailored to elevate your event’s presence and skyrocket registrations. Let’s dive into how ACTIVE’s pay-for-performance model is the game-changer your event has been waiting for.

Your Partner in Maximizing Event Registrations and Revenue

For over 25 years, ACTIVE has been at the forefront of understanding and shaping event registration trends. Our wealth of experience and data-driven insights make us your ideal partner in driving more registrations and, consequently, higher revenue for your organization. But what sets us apart in the digital marketing sphere?

ACTIVE’s strategic approach is designed exclusively around your event’s unique needs. From securing exclusive advertising spots on ACTIVE.com to forging partnerships with race websites and crafting targeted social media posts, our digital marketing team employs informed decision-making to ensure maximum impact and return on investment (ROI). With a track record of 300+ customers, 500k+ social engagements, 300 million+ ads served, and an impressive average total return on ad spend of 300%, ACTIVE is your ticket to digital marketing success.

A Tailored Approach to Digital Marketing

At ACTIVE, we understand that each event is unique. That’s why our approach to digital marketing is anything but one-size-fits-all. We start by defining your target audience, developing compelling design and copy, distributing content across various channels, and optimizing for the best results. Our robust reporting mechanisms ensure you’re always in the know about your campaign’s performance.

With ACTIVE.com attracting 3.5 million unique views each month, your event gains unparalleled visibility among an engaged audience actively seeking their next event experience. However, our services don’t stop there. ACTIVE’s Digital Marketing Services act as an extension of your team, employing a results-based model that ensures you only pay when campaign engagement leads to a purchase or registration. This includes leveraging event listing aggregators, search engine advertising, social networks, and partnerships with affiliates—all at no upfront cost!

Expansive Reach Across Multiple Platforms

Wondering which platforms your event will be promoted on? ACTIVE’s comprehensive strategy covers a wide range of platforms to ensure your event reaches its maximum potential audience. This includes META (Facebook, Instagram), search engine marketing, promotion on ACTIVE.com’s search feature, special offer emails, ACTIVE display media, and affiliate marketing. Our goal is to create a seamless omnichannel marketing strategy that captures your audience’s attention, wherever they may be.

Transparent and Customized Reporting

Understanding the performance of your marketing campaign is key to optimizing and achieving better results. With ACTIVE, you’ll receive daily updates to your dashboard, providing a clear view of your campaign’s progress. And because we know how important it is to have information that’s relevant to your organization, our dashboard can be customized to meet your specific needs, ensuring you have the highest level of data right at your fingertips.

Comprehensive Services and Pricing Model

ACTIVE doesn’t just stop at advertising. Our suite of services encompasses everything from access to ACTIVE’s Race Management Services and email tool to search engine marketing, social media campaigns, dedicated emails, audience building and insights, interactive dashboard, and a dedicated marketing specialist. Your event will not only be listed on ACTIVE.com but also published on other event sites and featured in ACTIVE’s newsletter.

Our pricing model is straightforward and aligned with your success—30% of the cart value of orders attributed to ACTIVE campaigns. This performance-based approach ensures our goals are directly tied to your event’s success.

Getting Started With ACTIVE

Embarking on your journey with ACTIVE is simple. Contact your account manager to outline your goals, strategy, and budget. A customized plan will then be developed, and your campaign manager will guide you every step of the way. With ACTIVE’s expertise and innovative approach, your event is poised for unprecedented growth and success.

In today’s ever-changing digital marketing landscape, it’s more important than ever to have a reliable, experienced partner to help navigate the complexities of online advertising. With ACTIVE’s performance-based marketing solutions, your event is not just another listing—it’s a thriving community waiting to be discovered. Join the ranks of satisfied customers who have seen their events reach new heights with ACTIVE. Let’s make your next event not only visible but truly unforgettable.

See how ACTIVE can help your organization grow & Schedule a Demo . 

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