Massive: The Massive Top 25 Launches for Its 10th Year, celebrating over £1.1 Billion Raised by UK’s Biggest Charity-Owned Fundraising Events
Mass events agency Massive has announced the launch of its highly anticipated report, The Massive Top 25, which celebrates and shares trends from the most successful charity-owned fundraising events and campaigns of the past year. This year marks the 10th anniversary of the report, which has reported on over £1.1 billion raised by the biggest and most successful mass participation events in the UK since 2013.
The Massive Top 25 has featured over 33 different charities and 70 different events and campaigns since its launch in 2013, making it a valuable benchmarking tool for those working within events and mass fundraising. The report has helped map the sector, understand what is working, and make predictions about the future of events.
This year’s report is expected to feature a broad range of new events and campaigns, and Massive is keen to cast a wider net, speak to more people, and get more insight into how events and campaigns are planning for the future.
“To have been able to report a fundraising total of over £1 billion is a huge achievement for all the charities that have been involved over the ten years and shows what a powerful tool mass participation events are for fundraising,” said John Tasker, Partner at Massive.
Charities are asked to submit their results of their events and campaigns by the 6th April by filling out the survey here:
https://www.smartsurvey.co.uk/s/MassiveTop25_2023/
The full report will be released in early July.
Check out the Massive RIA Foundation Member profile here .