SheRACES works with RaceNation to Accelerate Female Participation in Mass Participation Events
Female participation in sports is on the rise, yet many women still face significant barriers to entry into mass participation events. SheRACES, founded by endurance athlete Sophie Power, is tackling this head-on with research-backed guidance that empowers organisers to create events where women feel supported, welcomed, and motivated to participate.
Recognising the untapped commercial opportunity this presents to sports event organisers, event management platform RaceNation has optimised its technology to make adopting SheRACES’ guidance seamless—empowering organisers to create fairer, more inclusive events that resonate with women, while unlocking the potential to grow their audience and start lines.
This collaboration is a call to action for the industry. With 88% of women stating they are more likely to choose races that actively support female athletes, organisers have a clear incentive: creating inclusive events isn’t just the right thing to do, it’s a proven strategy for driving growth and increasing conversions.
Together, SheRACES and RaceNation are paving the way forward with a blueprint for progress—equipping organisers with the knowledge, tools, and technology to meet this demand and drive meaningful change.
To learn more:
- Contact RaceNation: vipsupport@race-nation.com
- Access SheRACES guidelines: hello@sheraces.com
Check out the RaceNation SportsGiving RIA Foundation Member profile here .
Check out the SheRACES RIA Member profile here .