Saucony signs elite triathlete Rico Bogen

Global running brand Saucony has announced the youngest ever 70.3 IRONMAN Champion, Rico Bogen, as its newest elite athlete ambassador.

According to Saucony… ‘The partnership marks a significant milestone in a commitment to elite performance, supporting a world-leading athlete at the pinnacle of his sport.

‘Rico Bogen, renowned for his extraordinary achievements in triathlon, will be representing Saucony in competitions and events across the globe as he sets his sights on a period of sustained dominance in the sport.’

At just 22-years-old, the German athlete made history at the 2023 IRONMAN 70.3 World Championships by becoming the youngest athlete to win the prestigious race and finishing with the fastest ever time in a championship race at that distance, clocking an impressive 3:32:21, shaving just under 2-minutes off the previous record.

“We are thrilled to welcome Rico Bogen to the Saucony family,” said Florian Sievers, Senior Marketing Director, EMEA, at Saucony.

“Rico embodies the spirit of our brand with his relentless pursuit of excellence and his passion for sport. His achievements at such a young age are truly inspiring, and we are excited to support him on his journey. It´s a big step for Saucony signing the current 70.3 IRONMAN World Champion and building on past successes in triathlon. He will undoubtably continue to set new standards in triathlon and we will be with him every step of the way.”

As part of his new role, Bogen will be running in Saucony’s Endorphin Elite. The Saucony logo will also feature prominently across the elite athlete’s triathlon apparel and his Kú Cycle TF1 bike.

“I am honoured to become a Saucony athlete,” said Rico Bogen. “Saucony has a rich history of supporting athletes, and their commitment to innovation aligns perfectly with my goals. The Endorphin Elite shoe is a game-changer, and I am excited to represent a brand that is dedicated to helping athletes unlock higher levels of performance.”

www.saucony.com