The Covent Garden brand store, located at 125 Long Acre, St Martin’s Courtyard, London WC2E 9AA, is the first Salomon brand store in the United-Kingdom. This central London location is a historically major shopping destination in London, and a go-to for anyone looking for outdoor gear. The 235 square metre store is designed to allow visitors the opportunity to experience the full scope of what Salomon has to offer—from premium footwear, apparel and gear for running and hiking to skis and winter apparel. Sneaker fans can find a full wall of Salomon’s increasingly in-demand Sportstyle footwear. The store will host an opening event on November 1st, inviting influencers, Salomon ambassadors and consumers to discover the world of modern mountain sport.

Said Pascal Clausse, SVP Global Retail for Salomon, “As a 77-year-old mountain sports brand that was born in a small workshop here in Annecy in the French Alps, this new store in London is a wonderful opportunity to share our passion for the mountain sports lifestyle with our growing community in the capital’s most recognized shopping district.”

The store features a space for 2D foot scanning and an oven for ski boot customization. All store employees are equipped with smartphones, allowing customers to quickly pay thanks to the Tap2Pay system, reducing waiting times. Any product that cannot be found in store is available in an “endless aisle” online, where items can be ordered from the store and shipped directly to locations across England.

Opening hours for Salomon’s new Covent Garden brand store are Monday – Saturday from 10 a.m. – 8 p.m., and on Sundays from 12 a.m. – 6 p.m.

Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. At the Annecy Design Centre, designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports.

Check out the Salomon RIA Foundation Member profile here  .