Running USA Launches New Global Runner Survey To Be Presented In Person at TRC24, Revealing Key Insights into Runners’ Behaviors and Mindsets,
RIA Alliance Partner Running USA is excited to launch its highly anticipated 2024 Global Runner Survey sponsored by ACTIVE Network, a comprehensive report providing critical insights into the behaviors and attitudes of event participants in North America and worldwide. This year’s survey garnered over 7,400 responses, with 94% of participants hailing from the United States.
Thanks to the sponsorship of ACTIVE Network, the survey is free to all active members of Running USA and $299 for non-members. Download it today (login to runningusa.org is required). The results will be presented to all Running Industry Alliance Members in person by Running USA at The Running Conference presented by haku, which is held from 8th to 10th December at Loughborough University, UK.
“The Global Runner Survey sponsored by ACTIVE is a detailed look at the desires, needs and habits of runners around the world. It is an invaluable tool for event organizers, vendors and brands,” said Jay Holder, Executive Director of Running USA. “We are grateful for our members and partners who promoted the survey and for the thousands of runners and walkers who took the time to answer our questions.”
A September 12 webinar will discuss the most interesting findings from the survey. Michael Clemons, Running USA operations director and research lead, will share some of the most interesting trends revealed by the survey and answer your questions about the research. Register for the webinar here.
The annual Global Runner Survey is a vital tool designed to empower event producers, brands, charities, vendors, and other stakeholders in the running industry. By offering a detailed look into various aspects of runner participation and engagement, the report aims to facilitate growth and innovation within the running community.
Key areas explored in the 2024 survey include:
- Behavior Around Event Participation: Understanding the patterns and preferences that drive participation.
- Mindset Behind Event Participation: Insights into the motivations and reasons runners choose to engage in events.
- Spending and Fundraising Habits: Analysis of financial behaviors related to running events.
- Diversity, Equity, Inclusion, and Belonging: Recommendations for fostering a more inclusive running community.
- Brand and Technology Usage: Trends in how runners interact with brands and technology.
This year, Running USA, in collaboration with Treat PR, has expanded the survey’s scope to explore the impact of social media presence and communication strategies on runners’ decisions to participate in or return to events. Adjustments have also been made to better capture factors influencing event participation, providing greater clarity for organizers. Notably, the focus on virtual events has been removed, reflecting the industry’s shift back to pre-pandemic in-person engagements.
Additionally, the survey’s racial and ethnic demographic categories have been aligned with U.S. Census data to ensure consistency and facilitate year-over-year tracking. Running USA encourages all events to adopt a uniform approach to collecting this data to enhance industry-wide understanding and inclusivity.
The results of the survey will be presented to all RIA Members in person by Running USA at The Running Conference presented by haku, which is held from 8th to 10th December at Loughborough University, UK.
European Athletics, Running Industry Alliance (RIA) and Running USA announced a landmark partnership aimed at enhancing the global running industry’s business landscape on 11th April. Click here for the full details.
As part of the partnership RIA Members can register for discounted tickets to Running USA Industry Conference presented by haku (RUSA), which takes place from 2nd to 4th February 2025 in Louisville, Kentucky. Please contact membership@runningindustryalliance.com if you want the RIA Member discount code and join RIA in Louisville next February.
Check out the Running USA RIA Alliance Partner profile here .