Running Industry Alliance Podcast in association with supersonic – Episode #4 featuring Nick Tuppen now live!

Episode 4 – Participation and Women’s Running  : Gateway into Ultra and more

Matt & Becs are in conversation this month with Nick Tuppen, CEO of Threshold Sports; a company that lives and breathes their mantra of #MoreIsInYou. Their purpose is to help people realise their potential by creating world-class events that make the seemingly unobtainable, obtainable.

Providing this platform has seen them inspire hundreds of thousands of runners at all levels. and helped to raise millions for charity in the process.

In this episode, we carry on the conversation from episode 3 around what drives participation and whether the facts and stats discussed in episode 3 apply to all “new” experiences.

We discuss what “A Happening” is, the changing ways brands are engaging via online communities and offline events and their plans to make the UK’s largest Ultramarathon over 50% women in 2024.

We close the episode discussing collaboration and the benefits of this being inbuilt into what we all do and love! (Running in case we haven’t mentioned that enough!).

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