Running Industry Alliance Member Collaboration Spotlight: Threshold Sports & PUMA
Running Industry Alliance has been the connector in bringing many people and businesses together and contributing to impactful happenings in the industry since its launch.
This latest Threshold Sports and Puma collaboration is another example of a successful member-to-member collaboration, and Running Industry Alliance is delighted that it could help to bring together two RIA Members that are aligned to create, develop and deliver a new running and community concept for the next generation that has an exciting future ahead.
PUMA on track with Threshold Sports for Forever Faster Cup
PUMA has launched the Forever Faster Cup: a new track race concept that aims to discover the next generation of runners.
Last month (19th May), PUMA hosted the inaugural Forever Faster Cup in Leeds, northeast England. The track race concept pitted Leeds Beckett University against their arch-rivals from the University of Leeds to find out who is ‘forever faster’.
As the culmination of a full evening of trackside entertainment powered by PUMA (supported by Red Bull, HYROX and Days Brewing), three teams from each university took on a 10,000m race in front of supporters at the Leeds Beckett Track.
The unique event format, developed in partnership with Threshold Sports, saw mixed teams of five male and five female runners covering 10,000m on the track in 23 high-intensity relay legs ranging from 100m sprints up to 1,600m.
After a fast start by the six teams, the University of Leeds ran out as winners in a time of 27 mins 20s. The team was crowned Forever Faster and walked away with £2,400 in prize money.
This is the first in a series of Forever Faster Cup events fuelled by Nitro with the next stop set for this autumn, which will see London universities go head-to-head.
Nick Tuppen, CEO of Threshold Sports said “The running market is always evolving and the brief, to come up with a concept to inspire the next generation of runners, was a dream. “To see the idea go from brainstorms to a heart-pounding, cheering, buzzing evening of action on the track was a special moment for all involved. We’re counting down to London already.”