RIA Member – Runderwear
The Runderwear story began as a solution to a problem that many runners face: chafing.
The journey began with Jamie, who discovered the issue after completing Ironman UK and training for the New York Marathon, where he experienced the all-too-common problem of chafing from unsuitable underwear.
In New York, Jamie realised that while he had excellent technical outerwear, his usual underwear was causing discomfort. Desperately searching the marathon expo for performance underwear, he found nothing suitable—just a pair of oversized women’s hot pants, which was far from ideal.
Frustrated by the lack of options, Jamie returned to the UK determined to find a better solution. After trying out a few brands without success, he decided to take matters into his own hands. And so, Runderwear was born—a brand dedicated to providing runners with chafe-free comfort through innovative performance underwear.
Fast forward to today, Runderwear has consistently been recognized as the ‘Best Underwear & Socks Brand’ at the UK Running Awards for several consecutive years. The brand’s range has expanded to include various styles of performance underwear, award-winning running bras, blister-prevention socks, and seamless base layers.
As Runderwear keeps growing, we stay focused on being the world’s number one choice for the best running underwear, designed to help people move with ultimate comfort.