PUMA REVEALS SS25 HYROX COLLECTION INCLUDING FIRST EVER CO-BRANDED FOOTWEAR

  • Collection features a variety of performance and lifestyle apparel, as well as the first ever HYROX branded footwear.
  • Footwear available in Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3 silhouettes.
  • Performance apparel features CLOUDPSUN and THERMOADAPT technologies to help keep you focused and cool on race day.
  • PUMA x HYROX collection launches globally on 9 January, 2025.

With another huge year of fitness racing ahead, PUMA and HYROX are launching a brand new SS25 collection, that for the first time ever, includes co-branded PUMA x HYROX footwear.

Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race and will be worn by HYROX Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre.

Featuring PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, the apparel range has been designed to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.

The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, whilst theTHERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

Key items in the women’s collection include a PUMA x HYROX W Cloudspun Hoodie, PUMA x HYROX Cloudspun W Sleeveless top, PUMA x HYROX Mid Impact Bra and PUMA x HYROX Cloudspun 3” short tight. In the men’s collection, key items include the PUMA x HYROX Cloudspun M Tank, PUMA x HYROX Cloudspun M Hoodie and PUMA x HYROX M 2in1 Training Short.

Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded men’s and women’s footwear line. These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and VelocityNITRO™ 3.

Underpinned by PUMA’s best in class PUMAGRIP outsole – ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.

Velocity NITRO™ 3

The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.

Weight: 264g (UK 8)
Stack Height: 36mm
Drop: 10mm

Deviate NITRO™ 3

Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Weight: 265g (UK8)
Stack Height: 39mm
Drop: 10mm

Deviate NITRO™ Elite 3

PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.

Weight: 194g
Stack Height: 40mm
Drop: 8mm

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

Moritz Fürste, Co-founder of HYROX said “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”

The PUMA x HYROX collection launches globally on 9 January 2025, and will be available to purchase at HYROX events, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

Check out the PUMA RIA Foundation Member profile here  .

Check out the HYROX RIA Member profile here  .