Running Industry Alliance (RIA) is excited to announce OOFOS as Official Recovery Partner for The Running Conference presented by haku #TRC24, which takes place for RIA Members from 8^th to 10^th December 2024 at Loughborough University, UK.

OOFOS is a global leader in Active Recovery footwear with its revolutionary impact-absorbing OOfoam™ technology and patented footbed design, which are the foundation of every pair of OOFOS Recovery Footwear.

OOFOS will showcase its product range to all TRC24 attendees in the dedicated Pop Up Discovery Space (PUDS) throughout the conference, with product sampling and “Try On” options available. OOFOS will also kit out the TRC24 staff with a pair of Active Recovery footwear so that they can feel the benefits of the active recovery element for themselves.

An insights-based presentation from OOFOS will feature as part of the “Research, Data and Insights” sessions on Tuesday 10^thDecember, with stats and facts from global markets (US, Canada and Japan) showing the growing category of recovery footwear and how this could be a significant new opportunity for retailers in the UK & Ireland as backed up by sales data.

The Running Conference 2024 presented by haku is the largest annual RIA Member in-person meet up and features meticulously curated content focusing on relevant and impactful topics for the sport and business of Running, plus ample industry (B2B) networking opportunities. The conference is set to be a sellout again in 2024 with increased capacity at the venue, and it will also host the 1st Triathlon Industry Conference following the merger with Triathlon Industry Association.

Rebecca Richardson, Lead of The Running Conference presented by haku, commented: “OOFOS has been a Foundation Member of RIA since 2022, and we are excited to welcome OOFOS as Official Recovery Partner for TRC24. We are also looking forward to working with the OOFOS team on delivering an interesting content session with educational insights that can contribute to the growth of the retail landscape in the UK & Ireland.”

Giles Cundell, Head of International for OOFOS, said: “OOFOS is delighted to be working in partnership with Running Industry Alliance to further establish the Recovery Footwear category within the Run Specialty market in the UK. It has always been, and will always be, our priority to establish OOFOS at the core of the running market to provide genuine Recovery benefit to active consumers. The unique OOfoam technology delivers this solution, and we are excited to bring this young category to life at The Running Conference in December.”

For more information about The Running Conference 2024 please visit www.therunningconference.com and www.runningindustryalliance.com or follow the LinkedIn page “Running Industry Alliance and The Running Conference” for updates and further information.

Running Industry Alliance (RIA) membership applications for 2024 are open until 15^th October 2024, and interested businesses in the running arena who wish to apply for membership and attend TRC24 should complete the application form or contact membership@runningindustryalliance.com for further information.