MYLAPS and Ultimate Sport Service join forces

MYLAPS is excited to announce a strategic partnership with Ultimate Sport Service. 

“We have joined forces to leverage expertise in sports timing and event services. This means that all races timed by Ultimate, will be timed with MYLAPS technology, offering the ultimate experience to race organizers, athletes, and fans in the active sports industry.” 

The partnership is kicked off in September with iconic races like the Tallinn Marathon (Estonia, 10,000 athletes), Copenhagen Half Marathon (Denmark, 28,000 athletes), and Oslo Marathon (Norway, 23,000 athletes). For these events the MYLAPS BibTag technology will be used. This is the standard timing system for mass events with affordable chips and the highest read rates in the industry. The MYLAPS ThinTag is 75% thinner than regular tags resulting in less waste and shipment space, which has less impact on the environment. Over the last years Ultimate and MYLAPS Event Timing already worked together at many IRONMAN races across Europe.

Partnership with experts in event services

‘We are glad to partner with these experts in the event industry’, says Morten Toft, CEO at Ultimate. ‘Back in the days Ultimate was one of the first users of the ChampionChip system, which formed the foundation of later MYLAPS systems. Over the last years it was great working together with MYLAPS Event Timing at the IRONMAN races in our region. Now both companies will look for further synergy, which will lead to a better event experience for athletes and fans across Scandinavia.’

Creating the ultimate sports experience

Camiel Slaats, CEO at MYLAPS: ‘At MYLAPS we strive to offer the ultimate sports experience to athletes, fans, and events. The Scandinavian region was an underdeveloped area for us and we worked together at many IRONMAN races across Europe, which resulted in this partnership. We are very excited to gain additional expertise from Ultimate and jointly offer their services to race organizers, athletes, and fans in the active sports industry.’

Check out the MYLAPS RIA Member profile here  .