MUUVR SPOTLIGHTS MARKETPLACE PARTNER EXPERIENCE WITH NEW CHIEF REVENUE OFFICER, PASCALE WAHL

Muuvr is a revolutionary fitness platform that connects and motivates athletes to be more active, rewarding them with gear from leading sports brands

Newly launched fitness platform Muuvr has announced the appointment of Pascale Wahl as Chief Revenue Officer.

Previously Head of Business Architecture at Galenica and former Head of Business Development and Digitalisation at Mammut Sports Group, Wahl will now head up Muuvr’s growing commercial team. She joins European Business Development Manager Jan van Berkel and Global Partnerships Matt Holden.

Available for free on iOS and Android, the Muuvr app analyses users’ fitness activities via connections to fitness tracking platforms including Zwift, Apple Fitness, Garmin and Fitbit, rewarding them with a virtual currency called ‘Muuvs’.

The amount of Muuvs earned is based on a sports-science algorithm that measures the time, distance and intensity of a workout, benchmarked against every user’s unique activity ability and putting everyone’s earning potential on the same level. Muuvs are then redeemed in the Muuvr Marketplace for sporting goods and services from a range of reward partners.

Launched to the public in late 2023, Muuvr’s unique concept of ‘airmiles for athletes’ is already resonating amongst brands and mass participation event organisers looking for new ways to engage directly with athletes. Partners including Swiss timing platform Datasport and SwissCityMarathon are already interfacing and transacting directly with Muuvrs in Switzerland via the Muuvr Marketplace, with a global roll-out slated for early 2024.

Pascale Wahl, Chief Revenue Officer, Muuvr, said: “I am excited to combine my two biggest passions, sports and technology, in my new role with Muuvr. I’m looking forward to motivating more people, to be more active, more often and the health and wellbeing outcomes this will bring.”

Commenting on her key focuses when joining Muuvr, she continued: “Growing the Muuvr Marketplace business is a particular goal of ours. We have a really exciting offering through the Marketplace and our goal is to increase that value for Muuvrs and the expanding partner network. This work will bring Muuvr’s closer to the things that are important to them, whilst giving brands a new way to connect, engage and convert their customers. I am really looking forward to pushing ahead with the team.”

Michael Hartweg, Co-Founder and CEO, Muuvr, said: “We are proud and happy to welcome Pascale Wahl to the Muuvr team as the Chief Revenue Officer. Pascale’s addition to the team is crucial for achieving our commercial goals and enhancing value for both brands and users on Muuvr. Her expertise will refine our platform, ensuring our community and partners alike maximise their engagement and benefits, aligning perfectly with our goals to build a more active and interconnected world.”

Muuvr is always expanding its network of partners. If you’d like to learn more about the opportunities for brands please head over to the ‘Partner Sign Up’ page on Muuvr’s website: https://muuvr.io/partners/

Check out the Muuvr RIA Member profile here  .