At the globally renowned ISPO-Munich (November 2023), Movmenta, a dynamic UK-based startup, clinched the top spot in the esteemed Brandnew Award competition within the Sports Technology & Platforms category.

As a pioneering sports tech company, Movmenta collaborates with sports brands, utilising innovative IoT, sensors, and data analytics to enhance athlete performance while mitigating injury risks.

One of Movmenta’s groundbreaking creations is SOLLO, a patented technology embedded in running shoes that measures sole absorption and offers optional metrics. This innovation empowers runners to optimise footwear usage, minimising injury risks.

The accompanying app, synced with the sensors, provides insights into shoe evolution, signalling the ideal time for a replacement. Users receive personalised commercial offers based on their activities and gain insights into the recycling process, fostering sustainability.

Movmenta is proud to be an integral part of the RIA community, marking its dedication to advancing sports technology and fostering innovation in the industry.

ISPO Brandnew is the competition for international start-ups in the sports business. An interdisciplinary jury of sports experts honored the best newcomers in 2023 in the Outdoor, Snowsports, Performance, Sports Tech and Sustainability categories. The Category Winners impressed with their unique innovations in the areas of sustainability, design, quality, functionality and technology.

Click here for further details about the ISPO Brandnew 2023 Winners. 

Check out the Movmenta RIA Member profile here  .