Maurten is Official Fuelling Partner of rebranded T100 Triathlon World Tour

The Professional Triathletes Organisation (PTO) has signed Maurten as the Official Fuelling Partner of its newly rebranded and expanded T100 Triathlon World Tour for the next three years.

According to a release from PTO… ‘The Swedish company’s Hydrogel Technology introduced endurance athletes to a new way of fuelling when it launched in 2015 – removing barriers of how much carbohydrates scientists believed could be consumed during high-intensity exercise without causing stomach issues.’

The T100 x Maurten partnership begins at the first race series race in 2024 – the Miami T100 – which is part of the CLASH Endurance Miami weekend taking place at the Homestead-Miami Speedway in Florida, on March 9-10.

Maurten’s Gel 160 and Drink Mix 160 will be available to athletes at on-course ‘Hydrogel Depots’ at T100 events throughout the season.

Olof Sköld, Maurten CEO, said “Maurten products are trusted by athletes across the globe – our Hydrogel Technology has fundamentally changed the way athletes fuel.

“So, partnering with PTO for its newly launched T100 Tour – that will transform the sport of triathlon – feels like a natural fit that will ensure both elite and age-grouper athletes can perform at their full potential.”

The latest sponsor tie-up follows last week’s announcement from the PTO that it has rebranded the PTO Tour as the T100 Triathlon World Tour and expanded it from three to eight races as well as announced a line up of 40 of the world’s leading triathletes – 20 women and 20 men.

T100 triathletes include Maurten athletes, such as Olympic champion Flora Duffy; reigning IRONMAN World Champions Lucy Charles-Barclay and Sam Laidlow, and PTO World #11 Daniel Baekkegard.

PTO CEO Sam Renouf said “Maurten represents the gold standard in sports nutrition in endurance sports. So, we’re delighted to welcome them as a new partner of the T100 Triathlon World Tour.

“We want the T100 to be the pinnacle of the sport and help elevate our amazing athletes further into the mainstream. To do that, we need to be working with partners who represent that in their own field and share our ambition to take this sport to the next level.”

The partnership with Maurten includes aid station take overs at each of the eight professional races during the T100 Triathlon World Tour as well as all the age grouper races. Maurten will also run competitions and provide fuelling education across the year in the form of a content series involving age groupers and feature insights from Maurten elite athletes.

The T100 Triathlon World Tour will be raced over 100km (2km swim, 80km bike and 18km run). It aims to showcase the world’s best long course triathletes going head-to-head on a consistent basis in locations around the world.

Check out the Maurten RIA Foundation Member profile here  .