Maurten heading to the trails as official ITRA brand partner

Maurten has been announced as official brand partner by ITRA (the International Trail Running Association). 

The latest sponsorship tie-up for Swedish sports nutrition specialist Maurten builds on other high-profile sponsor deals for the brand. These include: IRONMAN, PTO’s T100 Triathlon World Tour and the BMW Berlin Marathon.

ITRA aims to promote the development of trail-running at a national level. Its ITRA National League, launched in 2022, encourages runners to reduce their carbon footprint by running locally, and in-turn aims to support and promote local events.

A release from ITRA noted that… ‘As an association dedicated to advancing the sport of trail running, ITRA is excited to partner with Maurten, a brand known for its innovation and commitment to pushing performance boundaries.’

“Our partnership with Maurten is an important milestone,” said ITRA President Janet Ng.

“We are delighted to have the support of this premium brand and eagerly look forward to collaborating with Maurten for the benefit and well-being of our members and the community.”

Check out the Maurten RIA Foundation Member profile here  .