HOKA in long-term partnership with Harmonie Mutuelle Semi de Paris

HOKA has announced a major six-year partnership with Harmonie Mutuelle Semi de Paris, the largest half marathon in the world, held every March in Paris.

Next year’s Harmonie Mutuelle Semi de Paris takes place on March 9, 2025. An exclusive HOKA x Harmonie Mutuelle Semi de Paris co-branded collection will be available to purchase from the HOKA expo at the event.

The urban 21.0975 km race has taken place in the heart of the French capital every year since 1993. As one of the first races of the year, the Harmonie Mutuelle Semi de Paris kick starts events in the French sporting calendar. Last year’s event saw over 48,000 runners take part, with the race reportedly attracting more participants each year.

The unique race route celebrates the French capital, with the race starting from the banks of the Seine, on boulevard Saint-Germain, passing historic landmarks including Bibliothèque Nationale de France, Château de Vincennes, Hotel de Ville, rue de Rivoli and place de la Bastille.

• In 2024, 44% of participants took on the half marathon distance for the first time. The organising team (A.S.O.) note that the number of beginner runners on the half marathon distance is growing each year: in 2023, 41% discovered the half marathon distance via the Harmonie Mutuelle Semi de Paris.
• Meanwhile, the number of women discovering the half marathon distance in Paris is also increasing each year. They were 51% in 2024, compared to 48% in 2023.

HOKA aims to support participants and local Parisians with a race experience over the weekend, with experiences on the expo village and along the course, keeping runners and supporters entertained.

HOKA will support participants in their preparation for the event, whether they are training for their first half-marathon or chasing a PB, through regular training sessions in the lead up to the event and through the brand offering its assortment of running and racing styles.

All participants will also receive an exclusive co-branded tee to keep as a memento from the event.

“We are proud to announce HOKA’s major partner sponsorship of the Semi de Paris, one of the most iconic events in the European running calendar,” said Guido Geilenkirchen, VP & GM HOKA EMEA.

“This partnership reflects our commitment to empowering athletes of all abilities to fly and we look forward to welcoming runners to the start line in March as they take on this incredible challenge in one of the most inspiring cities in the world.”

Yann Le Moenner, CEO of Amaury Sport Organisation (A.S.O.), added “We are proud to welcome HOKA as a major partner of the Harmonie Mutuelle Semi de Paris.

“Our ongoing commitment has always been to promote sports in everyone’s daily life, a vision we share with HOKA. Founded in France in 2009 and now present on a global scale, this dynamic and innovative brand offers high-performance products for runners.

“We are excited to write the next chapter of the Harmonie Mutuelle Semi de Paris together, with increased visibility and international resonance, while continuing to innovate to support runners in achieving their goals.”

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