haku and Chicago Event Management Ink Multi-Year Partnership Extension

haku and Chicago Event Management announce a multi-year extension of their long-standing partnership.

With events that include the Bank of America Chicago Distance Series comprised of the Chicago Marathon, Shamrock Shuffle, and Chicago 13.1 plus the BTN Big 10K and Race Management Program, Chicago Event Management has leveraged haku’s best-in-class technology to deliver unparalleled experiences for participants, partners, spectators, and more.

“We are excited to continue our partnership with Chicago Event Management, an organization that shares our commitment to excellence,” said Jose Escobar, Founder & COO at haku. “Our shared successes over the past six years have reinforced our belief in the power of true partnership. It’s all about a commitment to collaboration, innovation, and unwavering dedication to delivering world-class events.”

Over the years, haku has supported the complex technology needs for Chicago Event Management, including CRM, registration/drawing, event management, participant communication, virtual goodie bag, check in, e-commerce, data & analytics, partner management, ticketing, and more.

“haku is a critical partner and we look forward to building on our partnership for years to come,” said Carey Pinkowski, Chicago Event Management CEO & President. “Their platform enables us to provide a smooth and consistent registration experience for our participants and to access insights that guide our efforts to grow and enhance the races and industry conferences we produce.”

Since the partnership kicked off in 2017, both organizations have evolved together to continue raising the bar on the standards for mass participation sports.

To learn more about haku, please visit www.hakusports.com

Check out the haku RIA Member profile here  .