eventrac Blog: Seven No-Cost Google Search Topping Tips You Need To Know
Here are some no-cost Google marketing strategies and how to implement them using eventrac’s free website feature or website builders like Wix or a custom-built website.
A compelling website is crucial
A compelling website is crucial for the success of your event, and eventrac provides an all-in-one free website solution with event landing pages and unique entry form widgets, allowing you to easily add information and pictures and make automated no-cost updates and unlimited changes.
Alternatively, If you have the time to create and manage your website, you can pay to use a website builder like Wix. Of course, if you have a significant marketing budget, you can invest in a custom-built site and pay for planned updates and changes as you go
Regardless of your choice—eventrac’s free service or a paid-for alternative—the following tips will help you create an event website that works for you and your prospects.
How to create a compelling event website
First Get Found With Structured Data
Search engines like Google, use structured data to understand your website’s content that’s why eventrac automatically includes structured data in your website’s HTML, making it easier for people to find your events and for them to stand out in search results with a high-profile event listing featuring extra details like your logo, ticket prices, images, and location on a map.
Fast Loading Pages
No one wants to wait more than five seconds for a website to load. Make sure every page on your site loads quickly, no matter what internet connection users have, otherwise, you’ll lose some of your website visitors before you have a chance to convert them to customers.
Be Mobile First
Don’t frustrate your prospects with a bad mobile experience.
In 2023, US registration service provider RunSignUp reported that:
- 73.5% of race website views were on a mobile phone or tablet.
- 60.4% of transactions also took place on a mobile device or tablet.
Ensure that every page associated with your event displays correctly on mobile devices.
Include All Event Information
Remember to include all details about what you’re selling, tell a compelling story, use descriptive language, bullet point important features, showcase your event with captivating images, add route maps with elevation profiles, highlight customer reviews, post blogs and create a helpful FAQ section to make it easy for potential customers to find answers to all their questions, making the decision to sign up with you easy.
Use Captivating Images
Present your events with compelling photos showcasing unique features and participants in action. Use your phone, to take photos, even if they aren’t professional quality your realistic pictures will connect with potential customers.
Use Clear Calls To Action
Make sure that there are clear next steps for your potential customers. Display an “enter” button on every page. If you are selling merchandise or offering additional services, use “buy” buttons. Add subscriber forms to pages to get people to sign up for your newsletters and updates. Use contact buttons so that prospects can easily communicate with you.
Keep It All up-to-date
Search engines like Google prefer websites with evergreen URLs and regularly updated content, as it helps the search engine easily see that a site is active and relevant. eventrac automatically creates easily updated event pages with evergreen URLs, helping to maintain your keyword rankings and ensuring that the links you share over time via email or social media remain current and feature up-to-date content.
All the steps above will help your potential customers convert into actual customers.
Do you have a compelling website?
Email support@eventrac.co.uk to schedule a chat with or a demo to see how easily you can create and manage an online presence that will boost your event entries.
Check out the eventrac RIA Member profile here .