Craft, The Swedish Endurance brand launches in JD Sports Liverpool One

Building on a long-standing network of Specialist Run, Bike & Outdoor retailers, Craft, The Swedish Endurance brand are proud to launch in JD Sports flag ship Liverpool One store with a range of Road & Trail footwear.

Q2 will also see Craft launch into JD Sports NEW Trafford Centre Superstore with the same collection of footwear. This will continue into Fall/winter 2025 with the potential to grow into further stores in 2026.

Engineered in Sweden, Proven Everywhere, Craft isn’t just another player in the game—we were made for this! Craft is born in Sweden, where running isn’t limited by seasons or terrain. Rain, snow, mud, gravel—our gear is designed to perform in all conditions. If a shoe can handle the Nordics, it can handle anything!

Speaking on behalf of Craft UK, Managing Director Amy Frewer said….

” I’m delighted to have Craft launch in such a prestigious chain of stores like JD. This is both kudos for our brand and will enhance JD’s offering of speciality run brands bringing some Scandinavia heritage, style and flair to the shelves!  We are already planning Spring Summer 2026 collections and building on the success. “

Following the JD launch this month, Spring/Summer 25 will see the brand in other major stores including NEXT, Sole Trader, Alive & Dirty and the brands first shop in shop at prestigious Liverpool retailer Taskers Sports.

Check out the Craft RIA Foundation Member profile here  .