Injinji

Foundation Member – Injinji   On the surface, Injinji is a California-based toesock company dedicated to the health and performance of feet. But deep down we are so much more. We are innovators, we are adventurers, we are lovers of all things active—most...

Ultimate Direction

Foundation Member –  Ultimate Direction Born in a garage in 1985, Ultimate Direction sewed the first hydration waist-packs and handhelds three years before anyone else in the market. For the first time ever, our inventions allowed athletes to effectively carry...

Beta Outdoor Sports

Foundation Member – Beta Outdoor Sports Beta Outdoor Sports is a specialist sports distribution company based in Sheffield, UK. Made up of three specialised departments; Climb, Run and Setting. We aim to bring you the very best products while meeting our...

The Runners Hub

Foundation Member – The Runners Hub The Runners Hub is a running specialist store based on the Wirral in the north-west of England. The store sells a variety of running shoes from brands such as Brooks, Hoka, Saucony, Inov-8, True Motion and many more as well as...

DYNAFIT

Foundation Member – DYNAFIT OUR FOCUS: 100% MOUNTAIN ENDURANCE SPORTS!  DYNAFIT is the brand by athletes, for athletes. Speed is a part of our DNA, and we are driven by our aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365...

Oofos

Foundation Member – Oofos OOFOS footwear makes yOO feel better. Through a combination of our own impact-reducing foam and patented foot-bed design, OOFOS footwear delivers post-race and post-training RECOVERY that will allow your feet to recover quicker, so you...