Ultimate Direction

Foundation Member –  Ultimate Direction Born in a garage in 1985, Ultimate Direction sewed the first hydration waist-packs and handhelds three years before anyone else in the market. For the first time ever, our inventions allowed athletes to effectively carry...

Beta Outdoor Sports

Foundation Member – Beta Outdoor Sports Beta Outdoor Sports is a specialist sports distribution company based in Sheffield, UK. Made up of three specialised departments; Climb, Run and Setting. We aim to bring you the very best products while meeting our...

The Runners Hub

Foundation Member – The Runners Hub The Runners Hub is a running specialist store based on the Wirral in the north-west of England. The store sells a variety of running shoes from brands such as Brooks, Hoka, Saucony, Inov-8, True Motion and many more as well as...

DYNAFIT

Foundation Member – DYNAFIT OUR FOCUS: 100% MOUNTAIN ENDURANCE SPORTS!  DYNAFIT is the brand by athletes, for athletes. Speed is a part of our DNA, and we are driven by our aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365...

Oofos

Foundation Member – Oofos OOFOS footwear makes yOO feel better. Through a combination of our own impact-reducing foam and patented foot-bed design, OOFOS footwear delivers post-race and post-training RECOVERY that will allow your feet to recover quicker, so you...

The International Trade Consultancy

Foundation Member – The International Trade Consultancy Lucinda O’Reilly is an international trade consultant with over 10 years’ experience of global imports and exports. As the Exports Director of a UK industrial flooring manufacturer, she grew exports to over...