Careers at Runna: US Go To Market Lead

We’re putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by providing world-class training, coaching and community for everyone, whether you’re improving your 5k time or training for your first marathon. To date we have built iOS, Android and Apple watch apps that help people achieve their goals by coaching them through the full journey and syncing to their favourite fitness devices.

We’re growing extremely fast with hundreds of thousands of users trusting us with their training and in November 2023 closed a new $6M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. We want to grow as fast as we can into the future and are looking for individuals who will help us get there. For more about our background and growth check out our Careers Page!

We’re now looking ahead to the future and the people that want to help us build and scale Runna. Our aim is to reach millions of subscribers in the next 5 years and be the go-to training platform for any runner. Now is a magical time to join, we’re still small, and everyone makes a foundational difference.

Who we’re looking for

We are looking for an exceptional proactive, entrepreneurial, friendly and confident individual with a passion for running and people to be our first hire in the US and lead our growth in the biggest running market in the world.

As our US GTM Lead, you will be responsible for helping build and activate upon our brand in the US. Practically, this means:

  • Ambassadors / Influencers. Help grow our US Ambassador / influencer program. This will involve both:
    • Sourcing & signing new amazing affiliates to represent our brand; and
    • Ensuring that our affiliate program is the best in the world. Meaning that our affiliates love Runna & can create amazing running content. This could range from ensuring they have pacers at races, helping them set up run-clubs etc. ****
  • Partnerships: Help grow our US partnership program. This will involve both:
    • Sourcing & signing new partners (ranging from race organizers to brand partners)
    • Activating Runna at partner events (e.g. organizing training series, setting up the Runna stall at the expo)
    • Ensuring our partnerships in the US have strong and enduring relationships
  • Brand Events: Launch and run our in-person events in the US end-end, ranging from:
  • Conferences: Attending and representing Runna at both B2C and B2B conferences – Running USA, The Boston Run Show and The Running Event
  • Marketing: Ensuring we create and capture amazing content for our socials / marketing from all of the above to feel like a local brand
  • Be our ‘on the ground’ go-to: For anything else, whether it’s meeting our US-based agencies or helping test US kit distribution, you’ll be our go-to!

Practically, no task is too small or big for you. You’re just excited about getting the job done, and doing it end-end. E.g. for in-person activations:
– Building an activation strategy for local runners in key geographies ✔️
– Creating the events on e.g. eventbrite, and marketing them to our userbase ✔️
– Working through all the behind the scenes (e.g. insurance, route, merch, snacks) ✔️
– Presenting on Runna at the run club, and leading the warm-up / cool-down? ✔️
– Following up with all warm-leads, and closing any opportunities that arise ✔️

What experience we’re looking for

If you don’t quite meet all of the below skills, we’d still love to hear from you as we might be able to tweak the role slightly or offer you a position better suited for you. You can apply directly below or contact us if you’re still unsure.

Your key skills & background:

  • 3-7 years in entrepreneurial roles where you have a track record of rolling up your sleeves and getting things done and going from 0-1 (i.e. building something from nothing). This could be a combination of:
    • Startup (e.g., ops, chief of staff, activations, brand, affiliates, partnerships)
    • Consulting (e.g., management consulting)
    • Affiliates / partnerships management
    • Events / activations / marketing

    If you’re in doubt, please send in your CV anyway!

  • Experience building amazing relationships and presenting
  • Ideally 1+ years in the running / sports industry
  • You have the right to work in the US

Bonus points if you:

  • Have worked in the running / sports industry
  • Are a keen runner / ran at high school / university

About you:

  • You’re a “doer”; not just a “thinker”. You’re hands on and want to roll up your sleeves / get stuck in
  • You have outstanding people skills. You can identify, charm and rally the support of peers, community members and partners. You are happy public speaking (about Runna), and leading our event activations.
  • You are incredibly resourceful and independent. You can make things happen and have the ability to bring people along with your ideas.
  • You have a passion for running. Your friends may be tired of hearing you talk about it! You understand Runners. You know what makes them tick and can produce work they’ll get passionate about.
  • Finally, you are keen to be on the road frequently, predominantly travelling around the US, but with trips to the UK too

Go to the Runna careers page for further details about the interview process, benefits and options, and how to apply. 

Check out the Runna RIA Foundation Member profile here  .