Brandwave Appointed by Vango 

Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave, the global sports marketing consultancy and PR agency, as its lead UK PR partner.

Founded in 1966, Vango’s mission is simple: to bring the “Spirit of Adventure” to life and inspire more people to embrace the great outdoors. This collaboration, driven by a shared passion for sport and the outdoors, will see Brandwave spearhead a comprehensive PR strategy to boost visibility and drive brand growth.

A comprehensive strategy will seamlessly integrate media outreach, storytelling, experiential activations, and thought leadership, all aimed at highlighting Vango’s innovative heritage products while fostering stronger connections with the community.

Commenting on the appointment Ryan Aldridge Brand Manager “ We’re delighted to be joining forces with Brandwave, a team that shares our passion and enthusiasm for outdoor activity. Since 1966 Vango has pioneered camping and the outdoors, helping people of all ages and abilities find their spirit of adventure and we look forward to seeing what exciting projects we can collaborate on going forwards”.

Ollie Robinson, Brandwave Managing Director, added “We’re excited to work with a brand that shares our values. As a B Corp-certified agency, we’re committed to making a meaningful impact, and this partnership allows us to align our expertise with Vango’s vision. We look forward to delivering innovative campaigns that bring their Spirit of Adventure to life and inspire a new generation of adventurers”.

For more information Vango visit www.vango.co.uk or follow @vango.outdoor

Check out the Brandwave RIA Member profile here  .