RIA Member – Bee Ethical

At Bee Ethical, we help charities and not-for-profits maximise their fundraising potential through incentivised giving. Our team supports third sector organisations of all sizes—from small CICs to national charities. Together, we create regular income streams that help achieve growth and deliver meaningful change.

Our work with the Veterans Foundation (our founding charity client), shows what’s possible: starting from zero, they now raise £15 million annually through their lottery. This success highlights how our unique £10 monthly lottery model supports organisations in reaching fundraising targets, expanding services, launching new projects, and making a lasting impact.

We offer two flexible lottery platforms:

• ComBee is a fully licensed, bespoke cloud-based lottery platform featuring secure technology, real-time insights, and seamless integration with existing systems for efficient tracking and management. ComBee is a software solution designed to manage single-cause charity lotteries. Charities can operate independently under Bee Ethical’s licence, but for those preferring a managed approach, we can also offer full support, handling the process on the organisation’s behalf.

• BeeSMART is a platform designed for organisations of any shape or size, providing an accessible, low-risk way to start lottery fundraising or to replace an outdated or under-performing £1-a-week system. BeeSMART uses a proven £10-a-month model that’s simple to launch and manage, helping you reach both loyal supporters and new donors alike. Fully customisable, BeeSMART aligns with your branding and messaging, allowing your charity to run a lottery that feels uniquely yours.

As innovators shaping the future of charitable fundraising, we’ve made the signup process as easy as possible. Our platforms support multiple payment options, including Google Pay, Apple Pay, NFC, and app-based sign-ups, making it simple for supporters to join your lottery.

Bee Ethical | Leading UK External Lottery Management Company