British Footwear Association

Alliance Partner – British Footwear Association (BFA) As a membership-based organisation, the British Footwear Association comprises a network of UK-based footwear manufacturers, designers, wholesalers, service providers and retailers. Its focus is to promote...

The Daily Mile

Foundation Member – The Daily Mile The Daily Mile Foundation, supported by INEOS, is a health and wellbeing charity which encourages children to run, jog, wheel or walk for 15 minutes within their curriculum. The initiative began with Head Teacher, Elaine...

Athletic Endeavour

Foundation Member – Athletic Endeavour Athletic Endeavour’s team has been sourcing and developing innovative fabrics for over 20 years through all corners of the globe. They have seen a lot happen during that time and truly understand what customers are...

xG

Foundation Member – xG xG’s mission is to encourage and reward sports participation by adding a gamified web3 collecting layer to real life sporting activity. xG unlocks web3 rewards for in-real-life sports participation – in an experience built for the...

Pro:Direct Running

Foundation Member – Pro:Direct Running Pro:Direct Sport is one of largest global online retailers of sporting goods, with over 35 years of experience in the sports industry. They specialise in several sports including running, soccer, basketball, tennis,...