ASPIRE PR APPOINTED BY SUUNTO – THE FINNISH INNOVATOR BRAND DESIGNING DEVICES FOR ADVENTURE AND OUTDOOR SPORTS

Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been appointed by SUUNTO, the Finnish brand at the forefront of design and innovation in sports watches, dive computers, compasses and bone conduction headphones; a brand and product collection built for adventure and outdoor sports.

The SUUNTO brief for the UK market centres around building brand awareness via a strategic earned media campaign; fostering a loyal community of brand fans and advocates; and aligning all PR to support the sales drive.

Aspire PR’s strategy will prioritise a multi-channel earned approach across print, digital, and social media tapping into cultural and creative insights. Alongside, Aspire will provide strategic counsel to activate key on-the-ground communities and foster the growth of the broader brand community. This approach will fully capitalise on opportunities at race events, for product launches, and through compelling brand storytelling, all tailored to resonate with the brand’s target audiences.

Commenting on the appointment, Dan Southam, SUUNTO UK marketing manager said: “Aspire came highly recommended by a number of individuals in the know across the active lifestyle, outdoor and sports performance industries, and on meeting the team and discussing our brand and PR objectives, it was clear that they understood the space we play, and want to, play in, and what we are looking to achieve.  With a wealth of diverse experience and expertise, we’re confident they can deliver the cut through across multiple channels that we’re looking for and we’re excited about working with them to grow awareness, credibility and engagement for SUUNTO in the UK.”

Layla Smith, Aspire PR founder and managing director, added, “Being appointed to represent SUUNTO is a brilliant way to kick-off the year and we are proud to be working with the UK and HQ teams to support the brand in achieving its business objectives for the UK market. The brand’s heritage makes it credible, it’s purposefully designed, and it’s authentic in what it says and does, making it a perfect addition to our expanding client roster. We look forward to adding real value to the PR strategy for them over the coming year and beyond.”

For more information about SUUNTO visit: www.suunto.com

For more information about Aspire PR visit www.aspirepr.co.uk or follow on Instagram @aspire_pr_uk

Check out the Aspire RIA Foundation Member profile here  .

Check out the SUUNTO RIA Member profile here  .