Women’s sport is no longer just a movement but a powerhouse of progress, driven by those who refuse to accept the status quo. This International Women’s Day, we are celebrating the Action Groups, Campaigns and Communities driving real change. From pioneering athlete-led initiatives to media revolutions and game-changing leadership in traditionally male-dominated spaces, 2025 will be a defining year for women in sport.

This year, the focus of IWD is #AccelerateAction for gender equality. According to data from the World Economic Forum, at the current rate of progress, it will take over 133 years to reach full gender parity highlighting the importance of taking swift and decisive steps and calling for increased momentum and urgency in addressing the systemic barriers and biases that women face, including women in sport.

The good news is that there is a growing and powerful force in the world of sports from groups throughout the sector who are championing women and taking huge leaps towards gender equality. One of these groups is the Women’s Multisport Action Group (WMAG) which launched in December 2024. Headed by Running Industry Alliance (RIA) CEO Rebecca Richardson and our very own Layla Smith, Founder and Managing Director of Aspire PR. The action group is an ambitious initiative with a core mission to drive positive change through advocacy and provide career support and progression through mentorship and networking opportunities for women within The Running Industry Alliance (RIA) and Triathlon Industry Association (TIA).

Rebecca Richardson from Running Industry Alliance said: “WMAG represents a new era of collaboration and empowerment for women in MultiSport and we believe that through advocacy and shared experiences, we can strengthen the voices of women and build a more inclusive future in this sector.”

Across industries, action groups, mentors, and trailblazers are pushing for commercial growth, increased visibility, and systemic change.

Click here to read the full piece and to take a deep dive into some of the other leading forces redefining the landscape of women’s sport right now.

Photo credit for lead image on Member News page: ©Threshold Sports

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