Alzheimer’s Research UK’s campaign film ‘Change The Ending’ is back!

Last month (September) marked World Alzheimer’s Month, and RIA Foundation Member Alzheimer’s Research UK reactivated their award-winning campaign by bringing ‘Change The Ending’ back.

The powerful film, narrated by Olivia Colman, was re-released to put a spotlight on the harsh reality of dementia and the urgent need to find a cure. Keep an eye out for it across TV, on Discover +, in cinemas and on social media from 17 September to 15 October 2024.

Here’s what you can do to help change the ending:

–       Watch and share the film: For A Cure – Alzheimer’s Research UK (alzheimersresearchuk.org)

–       Wear a ‘For A Cure’ pin badge to share your support for dementia research.

–       Join in the conversation on social media:

Twitter: @AlzResearchUK

Facebook: Alzheimer’s Research UK

LinkedIn: Alzheimer’s Research UK

Last year the charity launched its 10-year plan – Alzheimer’s Research UK: Towards A Cure – outlining the change it wants to see for people affected by dementia by 2033 and the actions it will take to get there.

Visit the charity’s website to watch the Change The Ending film and find out how to support the search for a cure: www.alzheimersresearchuk.org/campaign/for-a-cure

Check out the Alzheimer’s Research UK RIA Foundation Member profile here  .