RACENATION LAUNCH KLARNA INTEGRATED FEATURE TO SUPPORT EVENTS DURING COST-OF-LIVING CRISIS

RaceNation, the leading event registration and fundraising platform has integrated with Klarna, the post-purchase payment tool, to support events, participants and organisers continue to sign up through uncertain times.

As the cost-of-living within the UK continues to increase, RaceNation has recognised an industry wide problem that participants are more reluctant to release money a long way out from events, causing a strain on event cash flow and uncertainty over entry numbers. In a bid to support, RaceNation has released Klarna, a new integrated feature that allows customers to pay in instalments for event tickets and merchandise. The new change allows organisers to maintain cash flow and plan their events to the same high quality with more assurance of participants.

Overseeing 2000+ events across the UK, RaceNation’s new integrated feature will be available to event organisers at a highly competitive rate while still receiving payment in full from RaceNation. The feature also allows an optional ‘by now pay later’ through checkout, allowing participants throughout the 2023 race season to pay in instalments.

Will Golder, CEO of RaceNation said: “Having a cost-of-living crisis off the back of COVID has put huge economical pressure on the mass participation industry. Since the start of the pandemic we promised to do everything we could to help and support events that continue to be the lifeblood of the industry.

By bringing in a small change like Klarna post-purchase payments we hope to secure the 2023 race calendar by removing worry and strain from entrants and help bring more security and enjoyment to race day.”

For more information please visit https://www.race-nation.com/

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