ISPO Award 2022: How CURREX is revolutionizing the insole market with artificial intelligence

ISPO Award 2022: How CURREX is revolutionizing the insole market with artificial intelligence.

The world is continuously moving in the direction of “all-digital”. This constantly offers companies new challenges and opportunities that they can exploit if they focus on the needs of their customers.

Whether it’s a simplified, personalized customer experience, the linking of offline and online advice or an appealing customer journey in which they reach customers in the right touchpoint at the right time.

A holistic approach to the customer journey

To meet these expectations with a holistic solution and simplify the advisory process, CURREX develops its own analysis systems. This makes products that require intensive consultation, such as CURREX insoles, tangible for customers and associates them with a positive buying experience.

This has long been proven in stationary retail: Here, the “CURREX Monolith” has already convinced several hundred retailer specialists for the last couple of years with our dynamic foot analysis, thus paving the way for dialog-oriented customer advice.

Virtual fitting with the InsoleFinder

CURREX is continuing this experience digitally – the purchase of insoles can now be experienced online through individual analysis. Over the past year, the CURREX team has examined and analyzed more than 10,000 feet and trained a unique neural network. Our artificial intelligence makes it possible for customers to find the right CURREX insole in less than 3 minutes with a foot photo taken with any smartphone camera. The AI technology measures the foot and determines the support required from the insole. Without any app download, the InsoleFinder works seamlessly with a modern and minimalistic design in the browser of the mobile device .

The tool combines sports science expertise with a personalized, digital shopping experience that stays with the customer..

Thanks to the quick and simple integration of the CURREX InsoleFinder into every online store, specialist retailers will also be able to measure their customers virtually in the future. The added value? Retailers can create a special customer experience that differentiates them from the competitors and exploits the potential of cross-selling. The individualization of shoes through the appropriate insole (which offers the user more comfort and stability) can now also be found online.

So much innovative spirit is rewarded: The young team is delighted to have received the ISPO AWARD this year and is looking to the future with confidence. “This award shows us that we are on the right path towards helping people exercise healthily for the long term.” says CEO Björn Gustafsson.

Check out the CURREX RIA Foundation Member profile here .