Redesigned for Success: On Launches New On Athletics Club Logo and 2025 Race Kits
The On Athletics Club, On’s elite global running team, unveiled its updated logo and 2025 race kit this week, emphasizing a refined visual identity and performance-driven apparel designed to strengthen athlete connection.
Standout athlete Hellen Obiri debuted the new kit and logo at the marathon in Boston, marking the beginning of the On Athletics Club’s outdoor season. More On Athletics Club athletes will showcase the new logo and kit at the prestigious Penn Relays.
Five years since its inception, the On Athletics Club has solidified its commitment to unity, athletic heritage, and innovation. With the founding of additional On Athletics Club chapters in Europe and Oceania, the team has grown into a truly global running powerhouse. Since 2020, the “power of team” has propelled On Athletics Club members to international medals, titles, and recently, On’s first-ever world record, achieved by Yared Nuguse in the Mile at the 2025 Millrose Games.
Performance fuels everything, but the On Athletics Club is more than just results. The new logo represents the team’s spirit and the community of passion and commitment that drives the On Athletics Club. It was implemented to reflect the club’s evolving essence and provide a refined design identity. It is flexible to use across all platforms, ensuring a consistent and impactful presence for the On Athletics Club.
The Redesigned On Athletics Club Logo: A Symbol of Unity and Connection
The redesigned On Athletics Club logo embodies timelessness, unity, and athletic heritage. Its circular design represents community and connection, seamlessly linking On, the athletes, and the club at its heart. The flowing curves, inspired by a tartan track, ground the logo in the world of athletics, reflecting movement, progress, and dynamic energy. Its minimalist and precise design ensures adaptability across mediums while evoking a sense of balance, discipline, and inclusivity.
To craft the logo, On partnered with Munich-based design studio Bureau Borsche, known for creating iconic visual identities for global brands and sports clubs.
“Partnering with On to redesign the On Athletics Club logo was a natural extension of our shared vision for innovative design. Centered on capturing the essence of the club’s global presence and the strong connection between the brand and its athletes, the design process was a close collaboration with On. We crafted a logo that not only functions as a strong visual identity, reinforcing its position as a leading force in athletics but also resonates with the passion and dedication of the On Athletics Club community,” said Mirko Borsche.
The 2025 Race Kits: Crafted for Champions
The new 2025 race kits are more than just apparel; they are a testament to On’s dedication to pushing the boundaries of athletic performance. As in previous years, athletes will wear two distinct color versions, one reserved for On athletes and one for members of the On Athletics Clubs. The OAC kit’s design seamlessly integrates the new On Athletics Club logo, creating a cohesive and powerful visual identity that reinforces the connection between the athletes and the brand.
Meticulously crafted, the kits prioritize the athlete’s needs at every stage of development. Athletes are integral to the design process, providing insights and feedback that shape the kit’s performance and functionality. From initial ideation to final production, the kit is designed to empower athletes, providing them with the comfort, support, and performance they need to achieve their goals.
The race kits feature a comprehensive range of apparel options, including sports bras, tops, singlets, short and long-sleeve T-shirts, briefs, various shorts and tights options, and iconic speed suits, ensuring athletes have the perfect gear for every race and training condition. The kit undergoes rigorous testing, including lab tests for durability and fabric resilience, as well as user testing with athletes to gather real-world feedback.
“For athletes, confidence is paramount. The graphic elements and strong colors applied in the new race kits are not an aesthetic afterthought; they’re deeply embedded in creating a powerful visual impact that empowers athletes psychologically on the start line. Wearing a kit that not only optimises your physiological performance but also makes you look and feel powerful and fast is crucial for an athlete’s mental edge,” said Annaleigh Hockaday, Senior Director of Apparel Product at On.
“We’re thrilled to unveil the redesigned logo and the two distinct 2025 race kits, designed specifically for the On Athletics Club and our individual athletes. The new designs reflect our ongoing commitment to innovation, athlete support and empowerment. We’re excited to see how these new visuals will come to life on the tracks and courses worldwide,” said Flavio Calligaris, Senior Director of Athlete Strategy & Partnership at On.”
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