ATW Events and Alzheimer’s Research UK Join Forces

 

We are excited to announce an inspiring partnership between ATW Events, a leading organiser of running and triathlon events, and Alzheimer’s Research UK, the UK’s leading dementia research charity.

This collaboration aims to empower ATW athletes to make a meaningful impact beyond the finish line by supporting life-changing dementia research. Together, we hope to make it easier than ever for participants to fundraise for Alzheimer’s Research UK, helping to raise significant funds to accelerate breakthroughs in the prevention, diagnosis, and treatment of dementia.

What This Partnership Means for Athletes

  • Seamless Fundraising: ATW athletes will have access to dedicated tools and resources to simplify fundraising efforts.
  • Exclusive Support: Participants will receive guidance and encouragement from both organisations to help them achieve their fundraising goals.
  • Making a Difference: Every step, stroke, and pedal will contribute to a greater cause – helping to change the future for those affected by dementia.

A Shared Mission

ATW Events and Alzheimer’s Research UK share a passion for inspiring action and improving lives. By joining forces, we aim to turn the energy and determination of the endurance community into vital support for research towards finding a cure for dementia.

James Shipley (Managing Director, ATW Events), commented:
“We are thrilled to partner with Alzheimer Research UK and provide our athletes with the opportunity to support such an important cause. This partnership allows us to channel the passion and determination of the endurance community into making a real difference for people affected by dementia. We look forward to seeing our incredible athletes embrace this opportunity to make their efforts count in more ways than one.”

Julia Sobik, Head of Sporting Events and Volunteering at Alzheimer’s Research UK, said:
“We are so grateful to ATW Events for joining us in our mission to find a cure for dementia. If nothing changes, one in two of us will be directly affected by dementia – either by caring for someone with the condition, developing it ourselves, or both.  But this partnership and the support of ATW’s athletes will help us to end the heartbreak of dementia.”

Get Involved Today!

When you enter your next ATW Event, you’ll have the opportunity to make a donation to Alzheimer Research UK and access all the information you need to start additional fundraising, should you wish to go the extra mile. This is your chance to combine your passion for sport with making a meaningful impact for this vital cause.

Let’s make sure every race takes us a step closer to a cure for dementia.

Alzheimer’s Research UK and ATW Events are both Foundation Members of Running Industry Alliance (RIA) and connected at The Running Conference in December #TRC24, where this new partnership was created.

Check out the ATW Events RIA Foundation Member profile here  . 

Check out the Alzheimer’s Research UK RIA Foundation Member profile here  .