The details have been announced of the much-anticipated group activation that takes place on Monday afternoon (9^thDecember) at The Running Conference presented by haku (TRC24).

It has been unveiled that the activation event, which is one of many highlights of TRC24, is a collaboration between Running Industry Alliance, Threshold Sports, ASICS and krono:sports.

The event is called “Track Stars at TRC24″ and will take place on the outdoor athletics track at the High Performance Athletics Centre (HiPAC) at Loughborough University, which is a first class training facility for many top international athletes.

Track Stars will see TRC24 attendees take part in a 1-mile relay event (8 x 200m), which will be a nod to the 70th anniversary of Sir Roger Bannister breaking the four-minute mile barrier.

The relay event is a collaboration with Running Industry Alliance (RIA) and three RIA Members, with Threshold Sports leading on the main delivery of the overall group activation, krono:sports leading on the timing elements and supplying race numbers and sustainable medals, and ASICS providing the new NOVABLAST™ 5 running shoe to trial (launching globally on 1^st December), as well as goody bags, prizes, and bang bang sticks for spectators.

Runners will have to register for a place on a team, with teams being put together randomly and race numbers collected from the krono:sports desk at TRC24. Further details about the format and how to take part will be sent to all attendees of The Running Conference presented by haku, and there will be a briefing at the conference also.

Anyone not taking part in the relay event will be encouraged to head to the outdoor athletics track with everyone and to cheer on the Track Stars at TRC24.

One of the objectives of this activation event is to meet and be active with fellow RIA Members of all abilities, and to network in an environment where movement and connection are key elements.

A maximum of 32 teams will be taking part and there will be various spot prizes and prizes for the fastest team and relay leg, which will be handed out at a new concept industry celebration on the Monday evening at TRC24.

The agenda can be viewed here .

The Running Conference 2024 presented by haku is the largest annual RIA Member in-person meet up and features meticulously curated content focusing on relevant and impactful topics for the sport and business of Running, plus ample industry (B2B) networking opportunities. The conference is a sellout again in 2024, and new membership applications are now closed until 15^thJanuary 2025.

For more information about The Running Conference 2024 please visit www.therunningconference.com or follow the LinkedIn page “Running Industry Alliance and The Running Conference” for updates and further information.