Running Industry Alliance (RIA) is excited to announce TRACX as Global Partner for The Running Conference presented by haku #TRC24, which takes place for RIA Members from 8^th to 10^th December 2024 at Loughborough University, UK.

As part of the partnership TRACX is supporting The Running Conference with its EventApp which will enhance the experience for all attendees with a number of B2B features tailored to the needs of TRC24 and RIA. Details of the App’s features will be announced when it’s launched in autumn.

TRACX is an innovative platform delivering event experiences and LiveTracking for athletes and fans, supporting athletes and events all over the world. The TRACX App provides a complete event community for athletes before, during and after an event, making it the go-to platform for many event organisers, athletes and sponsors.

The Running Conference 2024 presented by haku is the largest annual RIA Member in-person meet up and features meticulously curated content focusing on relevant and impactful topics for the sport and business of Running, plus ample industry (B2B) networking opportunities. The conference is set to be a sellout again in 2024 with increased capacity at the venue, and it will also host the 1st Triathlon Industry Conference following the merger.

Rebecca Richardson, Lead of The Running Conference presented by haku, commented: “We are thrilled to welcome TRACX as Global Partner of The Running Conference, and to be working with them on the development of the new App for TRC24. Attendees can look forward to an intuitive, user-friendly interface that will streamline their conference experience with a number of fantastic features to enhance their ability to connect, learn and collaborate. This is a development to the conference that attendees have been asking for, and we are happy to be delivering it with TRACX.”

Niels Schut, CEO of TRACX, added: “Our goal is to create technology that enhances event experiences, and we are proud to support TRC24 with our innovative App. As a global partner of many small and big events worldwide we are happy to partner for the second year with RIA for the TRC24. We like to share our knowledge of the running industry based on our data, users and partnerships with events worldwide. We are looking forward to seeing the App in action and to catching up with everyone at TRC24 in December.”

Running Industry Alliance app will be available for download on both iOS and Android platforms ahead of the conference. Attendees will receive detailed instructions on how to download and use the app to maximise their conference experience.

TRACX joins World’s Sports Group and MarathonFoto as Global Partner for The Running Conference 2024, whilst haku is the Presenting Partner for the second year.

For more information about The Running Conference 2024 please visit www.therunningconference.com or follow the LinkedIn page “Running Industry Alliance and The Running Conference” for updates and further information.

Running Industry Alliance (RIA) membership applications for 2024 are open until 15^th October 2024, and interested businesses in the running arena who wish to apply for membership and attend TRC24 should complete the application form or contact membership@runningindustryalliance.com for further information.

Check out the TRACX RIA Member profile here  .