Ahotu, the world’s most comprehensive endurance sports event calendar, and The Feed, the world’s largest sports nutrition marketplace, are excited to announce a new partnership designed to elevate the athletic experience for endurance sports participants. This collaboration brings together two industry leaders to provide unparalleled benefits to athletes, promoting better performance and increased participation in endurance events.

As part of this partnership, the Ahotu Nutrition Club at The Feed will be launched, which offers significant savings on sports nutrition products. This initiative is tailored to help athletes fuel their journeys with high-quality nutrition, ensuring they perform at their best at every event. Club members will also have access to The Feed’s personalised nutrition plans and recommendations, with experts offering advice to optimise diet and performance.

A Joint Commitment to Athlete Success

Both Ahotu and The Feed are committed to supporting athletes at every stage of their journey. This partnership underscores a shared dedication to promoting health, wellness, and performance through access to premier sports events and top-tier nutrition.

Charlotte Melchert, CEO and founder of World’s Sports Group, comments:

“I am impressed by how The Feed has grown their business and built a loyal user base by providing an outstanding selection of nutritional products, a great customer experience, and innovative ways of marketing. Our users invest a lot of time and devotion into their sports–the right nutrition is key to an improved performance and the enjoyment of events!”

Matt Johnson, founder of The Feed, also comments:

“We are excited to announce our partnership with Ahotu, a company revolutionizing race registration for athletes. This complimentary collaboration is a win for all. By joining forces, Ahotu and The Feed are dedicated to helping athletes find their next challenge and simplify the process of finding the nutrition they need to excel.”

With this new partnership, Ahotu and The Feed are poised to set a new standard in the endurance sports community. With their combination of expertise and resources, the future of endurance sports is brighter and more exciting than ever.

Check out the Ahotu RIA Member profile here  .