Citrus-Lime Retail Advice: Good web data generates more online sales
By Citrus-Lime
Shopping online has revolutionised retail. Your website is now the virtual front door to your store. But with so much competition, you need to offer customers a great online experience.
A visually appealing website grabs attention, but if a customer can browse products on your site and find all the information they need to make an informed decision, it’s the difference between buying from you and buying from a competitor.
Supplying detailed product data on your website takes the hassle out of wondering if a product is right. Descriptions, images and tech specs etc. all help to make the customer decide: “Yes, this is exactly what I want.”
When shoppers have all the information upfront, they’re more likely to make a purchase. There’s also a lower chance items will be returned because customers know exactly what they’re getting when they buy it.
The trouble comes when adding all this data to your website. It can be hard work. It’s time-consuming to research each individual item and even more time-consuming to upload everything manually. Some retailers hire someone just to do this, but it can be expensive and may mean one less person available to assist in the store.
Cloud POS Supplier Integration simplifies the process. Put simply, it automates the task of updating your website with enhanced product details as soon as you book your stock in.
Tech specs, images, short descriptions, long descriptions, sizes and colours are all added to your site automatically when your stock arrives. It’s as easy as that. Customers can easily find what they’re looking for and all the crucial product data is available online the moment your stock hits the shopfloor.
Cloud POS Supplier Integration revolutionises how you manage the product pages on your website. With it, you spend less time updating your site, which leaves you more time to focus on other areas of your business.
If you’re interested in learning more about Cloud POS Supplier Integration, get in touch , call Citrus-Lime today on 01229 588 628 or email hello@citruslime.com ; we’d be happy to provide more information.
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Photo by Citrus-Lime.