A pioneering sports brand has opened its doors to a new store in Bakewell.

inov-8 has moved into the King Street unit vacated by Costa Coffee, creating eight new jobs in the Peak District’s biggest town.

The store, which opened on 13th October, sells inov-8 branded shoes, clothing and equipment for runners, hikers and gym enthusiasts.

It also homes an in-store coffee shop run by Summat, a local company who already have a successful hub in Bakewell that is popular with the running, cycling and gym communities.

Founded 20 years ago, inov-8 is based in the Lake District and trades in more than 50 countries worldwide.

It selected Bakewell, Derbyshire, as a “perfect location” for its third UK brand store, having previously opened retail doors in Staveley, Lake District, in 2021 and Crook, County Durham, in March this year.

Several exciting events are also being planned at the store, including guest speaker evenings and community runs / hikes.

James Nettleton, inov-8 Business Development Director, said: “We are delighted to have opened a store in the heart of the Peak District, where we and our customers love running, walking and exploring.

“We feel Bakewell provides the perfect location because both locals and visitors use the town as a base for the types of adventures our products are designed for.

“We were also excited about our partnership with Summat to run the new coffee shop within the store. They are already well-loved in Bakewell and the ideal partner for us.

“Our stores are all about partnering with existing communities of runners, walkers and fitness enthusiasts, as well as brining something new to the table.”

The inov-8 Bakewell store is open seven days a week (9am-5pm, with shorter hours of 10am-4pm on Sundays). It can be reached by using the postcode DE45 1DZ.

Check out the inov-8 RIA Foundation Member profile here  .