PHA Group: Shokz connects with The PHA Group for PR brief 

Leading independent PR and Digital agency, The PHA Group, has been appointed by Shokz on a retained basis. 

Shokz – the consumer electronics brand known for being a pioneer in open-ear headphones – has most recently launched its first fully wireless ear-buds, OpenFit.   

Unlike traditional ear-buds, which sit in your ear canal and block out external sounds, OpenFit is built around the ear and leaves the inner ear open for all-day comfort. This design also enables real-time situational awareness for safety. 

The appointment sees The PHA Group managing media relations for Shokz in the UK. 

Having expanded its global footprint to over 60 countries and regions, Shokz has sold over seven million units of headphones around the world, with a 4.7 average score on Amazon. 

Noemie Deng, UK Marketing Manager for Shokz, commented: “With OpenFit, our signature design was developed for all-day comfort, letting listeners stay engaged with the world, even while immersed in their own playlists. We are happy to be working with The PHA Group to help raise awareness of open-ear listening.”

Tom Inskip, Director of Sport and Fitness at The PHA Group, added: “Open ear listening is the future. We are passionate about educating UK consumers on the benefits of open-ear listening, especially heading into the crucial sales periods of Black Friday and Christmas.”  

Check out the PHA Group RIA Member profile here  .