Instinct is joining Beta Outdoor Sports brand portfolio

Beta Outdoor Sports, a leading distributor of run, climb and outdoor brands, has announced that Instinct is joining its brand portfolio which includes the likes of Injinji, Ultimate Direction, Kahtoola and Moonlight.

Simona Berry, founder, said “We are thrilled to be partnering with Instinct. We are constantly looking for innovative solutions that make spending time in the outdoors more accessible, comfortable and fun.

“Instinct are redefining the hydration pack market with their exciting and innovative products and will help us to expand our focus within the run, climb and alpine sports markets. Instinct hosts a range of products from multifunctional waist belts through to 40L alpine packs.”

Sean Van Court, Founder & Designer, commented “Simona Berry and the entire team clearly represent the well balanced formula that I’ve been looking for in a UK distribution partner; passion, experience, product awareness (through hands on running/testing), and teamwork. I’m extremely pleased Beta Outdoor Sports is part of our adventure.”

Full details on Instinct can be found at www.instincttrail.com .

Check out the Beta Outdoor Sports RIA Foundation Member profile here  .