GOODGYM AND ATHLETIC BREWING COMPANY ANNOUNCE PARTNERSHIP
GoodGym and Athletic Brewing Company have announced a year-long partnership supporting GoodGym’s work on environmental projects, and to promote hangover free celebrations.
GoodGym and Athletic Brewing Company are inviting people to use their exercise to directly impact the environment this summer by hosting a series of collaborative sessions across the UK. GoodGymers run, walk and cycle hundreds of thousands of kilometres every year as they complete good deeds for community groups and older people, while Athletic Brewing are encouraging a healthier approach to socialising with their range of alcohol-free beers.
Everyone is encouraged to join a session which will involve some running or walking, a good deed for a local community organisation or charity, and the chance to celebrate post-workout with some Athletic Brewing alcohol-free beers. These sessions include:
- Tuesday 22nd August at Jennos, Leicester.
- Wednesday 23rd August at The Running Works, Aldgate, London.
- Wednesday 23rd August at Luton Town Hall, Luton.
- Wednesday 23rd August at The Old Factory, Chelmsford.
- Monday 28th August at York CVS, York.
- Monday 4th September at the Tap Tavern, Richmond.
More GoodGym sessions across 61 areas of the UK can be found here
All sessions are free and open to anyone aged 18 or over.
The wider partnership will encourage an alcohol-free approach to socialising after exercise. Just like GoodGym, Athletic Brewing is on a mission to positively impact people’s health and happiness, while improving local communities and the environment. The partnership will see celebrations of these achievements, along with themed events and activities throughout the next year.
Support will come from Athletic Brewing’s Two For The Trails initiative. Named after their co-founder’s family tradition of taking two beers to toast post-trail adventures, the program is dedicated to protecting the outdoor places we all love. Since launching the program in 2018, Athletic Brewing has donated over $2.6 million to organisations which work to preserve outdoor spaces, and grow the communities which use them.
Ivo Gormley. GoodGym founder and CEO, said:
“It’s great to have the support of Athletic Brewing Co – they get what we’re about and understand that doing tasks that benefit the environment is fun as well as good for us and the world around us. Together we want to raise the profile of workouts that benefit the environment and also to be able to celebrate our successes in a way that is lighthearted and fun. Socialising and having fun is at the heart of GoodGym and it is great to have a partner that understands how all these elements work together.”
Bill Shufelt, Co-Founder and CEO of Athletic Brewing, said:
“We’re proud to team up with GoodGym and help support their ongoing efforts to do good while staying active. Through this partnership, we’ll not only be able to introduce more people to our award-winning brews but also greatly impact these communities and the environment for the better.”
Check out the GoodGym RIA Member profile here .